Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lukasz Zmudziak · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game was so fun! I loved the mechanics and how the puzzles varied in difficulty along with the storyline. Several stumped me for at least a dozen attempts, and I usually play through puzzle games very quickly! However, I was confused with what the story was? I even completed the bonus level and went back to the pivotal levels in the plot to see if I missed anything and still have no idea what was going on besides something vaguely nefarious (Well, a little more than that from the pictographs between some of the levels and the final bonus cutscene, but I don’t want to spoil anything). Also, I encountered a bug. Sometimes when went back to the beginning of the level if I got stumped, my first tower would disappear when I touched it. If I left the level and came back to it, everything was fine, but it happened a lot during the last 30 or so levels as the difficulty increased and I had to reset more frequently. Between that and the nebulous plot, I knocked off a star, but otherwise I LOVED this. Very relaxing and vaguely eerie puzzle game.
Overall I enjoyed the game as a slow-paced, easy, puzzle game. The description that had brought me in originally was as a “resource management” game - it is not that at all, but still a fun little game. Some of the levels are more difficult, but most are pretty easy (and that’s okay!). In many ways it felt like the puzzles were a vehicle for the story, so having an obvious one-step level later in the game didn’t detract because it was more about what was happening in the level. I just wish that the story had been more realized. It felt a bit like the levels ended right when the story was getting intriguing. The game has a lot of potential, but didn’t quite get there for me. I hope that the developer makes more games, though, because there is a lot good here and I want to see what they make next.
So okay, this game is good, however, I would not have paid $2 for it. Although to me, I think the experience was worth it? See for what it was going for, it’s a good game. I LIKE how relaxing it was for a change, sure someone may find it boring and I’ll admit it can come across that way, but I still think it was engaging, and aside, That’s The Point. It’s simple fun, relaxing, or whatever. If you don’t want something easy and relaxing (which it clearly advertises as) then don’t buy it. That said, it could use some work, but it does have a lot of potential. I’m not sure if the creators are planning on making any changes or updates but, new mechanics and just MORE would make it awesome. I really couldn’t decide wether to give this a 3 or 4 but I’m gonna go with the benefit of the doubt because I enjoyed myself and was even sad when I made it to level 60 and the game was over. (Maybe add a more concrete story too, i like what they had going but it needs a little work) TL:Dr - it’s a nice little game if you want to relax, it’s got a simple mechanic and cute little graphics and a bit of a story if you look, although it might not be worth $2- I’d buy it again
"Mars Power Industries seduced us with its simplicity. A timeless puzzle game for everyone!" - antyApps "Laid atop the stunning sound design is a co...