Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marblehead Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Unfortunately, you have to delete any payees you don’t want to see on your account instead of just being able to hide them when they’re not active. If you’ve been with Marblehead a long time, you may have several accounts that you only pay occasionally. (Plumber, electrician, Irrigation, a few stores you only shop at occasionally, etc.)) This means you might have to see numerous accounts that you only pay once or twice a year, or on an as needed basis. There’s no way to hide them. If you delete them, you have to re-enter all the information again, even though it’s supposedly saves the payment history. I always thought Marblehead had one of the easiest programs to use; I hope they fix the issues ASAP.
When Apple (computers) came to be, they were very intuitive. What was next was what the customer would naturally do/think next. Right now Marblhead Bank seems like that. It’s an easy app to work with. You don’t think about what’s next because it’s obvious. Nice smooth flow through all my banking needs. Simple. Please keep it intuitive I don’t think any of us ever wanted to be a software engineer so that we could pay a bill or check up balance online.
A functional and easy to use banking app. The only potential improvement would be the addition of Touch ID for logon.
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