Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael Taras · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app fills such an important gap in perinatal mental health support. The interface is intuitive and easy to navigate, which makes it feel approachable at a time when things can already feel overwhelming. I especially appreciate the thoughtful addition of built-in tools like breathing and grounding exercises that people can use right away. The language used around a positive EPDS screen is another standout feature. It helps normalize the experience and reduces shame, which is incredibly meaningful and clinically important. I also love that the app includes clear contact information and even a script to help users reach out to a provider. That kind of guidance lowers the barrier to getting help in a very real way. Overall, this feels like a carefully designed, compassionate resource that supports people not just with screening—but with what to do next. Truly thoughtful work. 💛🫶
Mama Support addresses gaps in current screening practices, where assessments occur during pediatric visits and often miss early signs of distress. Ea...