Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thu Ha Nguyen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There are sooo many ads. I would be willing to watch an add between every level or even watch extra ads for more makeup colors. There’s no way I’m willing to watch an add between every task. Put soap on face. Watch ad. Rinse. Watch ad. Pop zits. Ad. Cream. Ad. Eyeshadow. Ad. Eyebrow pencil. Ad. It’s beyond unpleasant to play this game.
Plz add more levels 7 is really not enough.
Everyone knows games like these have a lot of ads, but the amount of ads on this particular game is ridiculous. In other games you can at least finish a task and then watch an ad before going to the next task. In this game? Put on soap, ad, rinse soap off, ad, put on cream, ad, wipe off cream, ad… you get it. Horrible. Deleted it before even finishing one person.
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