Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chess.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This was a fantastic app really good for my son who is learning to play chess really challenging and love how the lessons build up upon each other. Unfortunately the app has just stopped working claiming that it’s not connected to the Internet when it blatantly is I think probably because it hasn’t had an update in two years that would explain it.
I can’t get 3 stars on the King sprint - it’s saying there are 2 orbs left but I’m seeing zero left. Having tried it about 30 times I’m done. I was thinking of subscribing but if they trial section isn’t even right yet then no money yet - sorry guys. Nice design but please get it tested more and make the subscription models clearer. I’m not sure if however many coins is going to give me infinite play or not. Needs to be more transparent.
Edit: turned two star review due to bug into five stars due to the support team working on the bug and compensating me enough stars for the inconvenience. As I said great concept and a good team still working behing it.(previous review:Been using the app for about a week, very enjoyable, but now all the lessons I have bought (whilst logged in) with tokens have been erased, along with over 10 tokens. So, completely broken and impossible to progress, and potentially scam. Shame as great concept. Have emailed them but no reply yet.)
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