Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chess.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been playing on this app almost every day for a few years now. Since the latest update a week or two ago, the app keeps freezing during games, resulting in me losing games (and many rating points) for “losing connection.” But there is nothing wrong with my connection. Other apps including other chess apps are working fine. Please fix this so that I can start enjoying this app again and get my rating back up!!
I like to keep track of tournaments on my phone through this app. However, the load times on the app are horrible. I sometimes have to close the app and reopen it before the current tournament list will load.
As a longtime chess player (1900+) and avid chess technology user, I’m going to give my feedback in hopes the developer takes it seriously. The chess playing interface and controls are mediocre at best. Very limited time control options. No incremental time options (2/1, 3/2, etc). No ability to control rating range of players. No ability to limit play to members only so you get guests a lot. The board isn’t very nice, the piece color options are limited, etc, etc. Maybe I missed a set of options somewhere but that would be an issue also. User friendliness is critical.
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| Name | Price | Type |
|---|---|---|
| One month subscription | $1.99 | One-time |
| Three month subscription | $6.99 | One-time |
| Twelve month subscription | $26.99 | One-time |