Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Iskandar Rasulov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is quite entertaining, great for younger audiences or just for people who need a distraction! The only problems are 1. The ads. Ads play after almost every button I press. If you could maybe just play an ad before I choose a coloring page and after I finish it? That would be very helpful. And also I highly recommend adding a zooming option when coloring, I can’t properly color in smaller areas because I can’t zoom In. But other than that, the app is great! Keep up the good work. :)
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