Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Abdelkarim Elouahabi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My 2 year old can't even play because every time she clicks on something there's an ad. I'd be willing to pay a VERY small price to get rid of them but there's no option. Terrible "game"
Way too many ads. Spent more time trying to get away from ads then anything else
Too many ads and the I can’t figure out how to view the entire image when coloring or how to choose different pictures to color - let alone my toddler figuring it out
This app offers: * 80+ coloring Pages * Easy to play coloring-book * Share your coloring pages * Save and load your coloring pages * Undo button to re...