Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Josefina Martin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I studied and learnt all about this place when I went to a grammar school in England (the United Kingdom). And I got an A level classification for my knowledge of it. I was, and still am, a fanatic of this place. I want to go there regularly (I now live in Florida) and will try to get there soon and keep returning there. I was the Detective Superintendent in charge of National Security and Counter Terrorism for the United Kingdom (and Commonwealth) after the London 2005 Islamic terrorism attacks where the train coming the other way got bombed. Luckily I survived and my colleague who worked for me was on that train that got bombed. Luckily he was at the other end. Hence why I desperately want to travel to see this very historic place.
I paid $3 for the "interactive map" but it didn't work at all. Crappy app.
This app costs $2.99 to get any of the content advertised. Also, I have no idea if they even have the content they advertise because the app is so confusing I'm not willing to pay the $3 to find out if it's a decent guide.
SPECIAL FEATURES - STOP CARRYING BOOK GUIDES!!! - 100% OFFLINE TRAVEL GUIDE - ZOOMABLE 100% REGIONAL OFFLINE MAPS - PICS GALLERY - GPS CAPABLE - INTE...
| Name | Price | Type |
|---|---|---|
| Machu Picchu Tourism, Peru | $0.00 | One-time |
| Quito | $0.00 | One-time |
| Lima | $0.00 | One-time |
| Iguazu Falls Visitor Guide | $1.99 | One-time |
| Cancún | $1.99 | One-time |
| Buenos Aires Travel Guide | $1.99 | One-time |
| Recife | $1.99 | One-time |
| Montevideo | $1.99 | One-time |
| Machu Picchu Visitor Guide | $2.99 | One-time |
| Lima Travel Guide | $2.99 | One-time |