Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Josefina Martin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I spent 3 days in Genoa and downloaded this guide. It is free, nice designed and its pictures are simply beautiful. This travel guide helped me to move not only around Genoa but also around the small villages around Genoa. I actually went to Turin for a day and this guide also covers that city. It has a wide variety of content and you can also see a wide variety of tours and activities that you can do in the region. Highly recommended in my honest opinion.
This doesn't so much offer in-app purchases as require them to unlock any useful features. Just be honest and make it a paid app.
I got this because I wanted a map I could use with GPS offline, but when you click on the map, it prompts you to "unlock" it, which then requires an App Store password (a second time), so I suspect it's an in-app purchase, although it doesn't say "buy" or tell you if or how much you would be paying for the map. This should be clear, and it shouldn't say it includes a map, because it doesn't.
SPECIAL FEATURES - AUGMENTED REALITY - AR - STOP CARRYING BOOK GUIDES!!! - 100% OFFLINE TRAVEL GUIDE - ZOOMABLE 100% REGIONAL OFFLINE MAPS - PICS GAL...
| Name | Price | Type |
|---|---|---|
| Rome | $0.00 | One-time |
| Tuscany | $0.00 | One-time |
| Genoa Tourism, Italy | $0.00 | One-time |
| Florence | $1.99 | One-time |
| Cinque Terre | $1.99 | One-time |
| Nice Travel Guide | $2.99 | One-time |
| Geneva Travel Guide | $2.99 | One-time |
| Tuscany Visitor Guide | $2.99 | One-time |
| Florence Travel Guide | $2.99 | One-time |
| Genoa Unlimited Access | $3.99 | One-time |