Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MediaNews Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been reading the Lowell Sun for many years. I didn’t think I’d like reading a newspaper on my tablet, but I’ve grown accustomed to the ease it has to offers. Access is easy and you can enlarge the print if need be. Best part is no more running out to the mailbox on cold mornings and no more papers piled up for the recycle bin.
Works every time. Works completely all the time meaning it loads all text and pictures, every time. Navigation between pages is perfect as is the reviewing the menu of past editions. For a small co like the Lowell Sun, you guys have done an outstanding job. Congratulations
I’m a paper in the hand kid of guy always buying the Sun. I was hesitant to move to the app simply because I usually purchase a lottery ticket with it. I am very happy with the easy of reading the paper at my convenience and found it worth the cultural change!
Our eEdition iOS app lets subscribers read The Sun of Lowell, Massachusetts, on either iOS device with all of the stories, ads and photos shown exactl...