Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thalamus Digital Publishing Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have no idea why since I only played 10 second of the game, didn’t even get through the intro, and never agreed to be charged anything. I just got a charge for it right now.
Spent a lot of money on this game. Don’t waste yours! I got through 3 levels and the rest are locked. There are no instructions which is frustrating. Maybe this game is still in development, and if it is, the updates need to be coming soon. I’ve gotten a lot more out of completely free games.
I’m still in the middle of the tutorial and I’m stuck, have no idea how to move forward. Game seems interesting but there should be clearer instructions on how to play.
Nominated in the 2021 Canadian Screen Awards for BEST VIDEO GAME! Every life has a story. Every story has regret. But what if you could change the pa...