Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CBA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the new loop app. Great work and it’s very attractive and user friendly. Please consider changing the ELL (L) logo to a loop icon like the one on the loop Visa card. And please consider changing the NCBA mobile banking app to be more appealing. It’s an attractive and boring. The color is very discouraging. The old app was better. Thanks
It is costing me more money to transfer money from Loop to NCBA why?
The user experience is bad, the basic laws of UX have been violated(Hick's Law). Too many option on the main screen impacts the time taken for users including me to make a decision plus there is no informational architecture what so ever hence messy UI. User testing and launching the app piecemeal would have highlighted this issues way before releasing the app maybe the design strategy wasn't water proof.
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