Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WayForward Technologies, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a fan of the Wiiware title, I was shocked to find out that there was an iOS version almost 7 years later. The cartoony feel was a bit off putting at first because part of LIT's appeal to me was the visuals. But this game stays true to the original by having the same old soundtrack, sound effects, and characters I know and love. If you liked the original, this is a great and faithful recreation for iOS! (As long as you don't mind the art style)
I read many reviews on how hard this game is and that perhaps a tutorial would be helpful, that the goal times are unreasonable. I'm playing on an iPhone 4S, and have limited screen to see the tools on the bottom but I figured it out. The game is intuitive and exploration is key. This is a strategic game and the goal times are the most efficient routes taken. Needing a tutorial? These players are latest-gen. kids that are are used to having things handed to them. Play the game and figure it out and stop attempting the same strategy over-and-over again. It will get you your regular solve-time but try other things.
I was a huge fan of the original game when released on Nintendo's Wii console. I loved its creepy atmosphere with third person flashlight controls. The problem with making this a swipe-to-move is it takes away all fear of the dark. You can't even swipe your character into the darkness which removes all fear of needing to light the way. It's still clever and still fun, but changing it from third person to a top down game loses some of the originality of the WiiWare title.
WayForward’s classic horror-puzzle game LIT is back, completely reimagined for iOS! Take control of mopey teenager Jake as he delves into a living ni...