Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lincoln Financial Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very slow and unresponsive app lacking any functionality. useless piece of junk. Unfortunately my job keeps 401k with Lincoln. How can one trust them when they cannot even create a functional application. It gets worse with every update. Can’t wait to take my pension money to anywhere else, as soon as change job. This application is useless. Stay away from Lincoln financial. If they can’t hire smark professionals to build a functional application to track your pension money, how one can trust them to have a professionals to manage your money. Why my employer choose this company is beyond me. Terrible. Two years of constant errors when using this app to track 401k and it get worse every time they update the app. Slow. Unresponsive. Log you out constantly, and always loading. Does not provide ant details about your investments.
Just downloaded the app today and logged in and went to go use the app again about an hour or so later and it’s stuck saying log out and then presenting a blank white screen and never going back to the login screen. I’m having to uninstall and reinstall to get logged in again.
This app was easy to set up and the recent updates are a nice improvement. I am able to access my account, check the balance, adjust contribution amount, and see goal progression. It also allows access to my full web-based account if needed.
Accessing your Lincoln account information from your favorite device is easier than ever on the Lincoln Financial Mobile app! Our all-inclusive mobi...