Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Towers Watson Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app tells me to generate a secure token within the app settings page for the first login. There is nowhere on the website account page to do this. There is no way to bypass the app login screen. Therefore there is no way to log in for the first time.
This crashes on start up.
Nice to be able to see my pension in a quick and easy way, very user friendly
The LifeSight App aims to make saving to and through retirement as easy and understandable as possible. Working alongside your online LifeSight Accoun...