Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vanguard Asset Management Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I tested early versions of this app before general release. THANK YOU for adding the functionality to see linked accounts and their values! This was my key feedback from testing the app. As we spread investments across my wife’s ISA/pension and mine - the app was useless to me without the ability to see the whole picture. If I could be greedy - it would be really useful to display the total value of the linked portfolio next to the total value of the primary account (this would save me having to go down, adding up the value of the ISA/pension in the linked accounts, and adding it to the total portfolio value). Finally, my other feedback is that it would be useful to be able to read documentation and secure messages on the app. We often get emails saying we’ve received these (e.g. contract documents, ex ante costs etc.). It’s a faff having to sign in to the web version to see these. I don’t expect to be able to generate documents on the app, but surely it’d be possible to view a pdf letter confirming my direct debit instructions, for example. If I had those things, I’d be happy. I invest with Vanguard in passive funds. I want to be passive - therefore, the less functionality, the better in some ways. I don’t want my investments gamified … but please display the total value of my linked accounts!!
I’m so happy Vanguard have an app now, so much easier to check my performance and balances. One feature I’d love added to both the app and the website is instead of the overall account gain section (where it says how much money you’ve gained/loss since opening the account) we have a month by month performance so I can see each month how much I’ve gained in leaving money in my investments. It would be nice to have this under the total amount. - Alternatively, a 3 month figure would also be handy, just not just a total amount. I ask this cause sometimes I need to take money out and I put more in later, so it’s hard to assess my performance now vs at the beginning of the year, ect…
I've been a loyal Vanguard user for a year now and have generally loved my experience. However, I’ve noticed that the process of depositing funds, selecting investments, and executing trades takes significantly longer compared to other brokerage platforms. While some websites allow me to complete these steps in just minutes, Vanguard often requires several days to finalise the process. I appreciate the quality service Vanguard provides, but a more streamlined and efficient transaction system would greatly enhance the overall user experience. Looking forward to seeing improvements in this area!
You’ll need a Vanguard account to use our app. You can only open one on our website. Our app is a work in progress. There are plenty of features to g...