Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗App Design . Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ok I understand you use ads to pay for this thing but, if you give me the option of watching an ad for a bonus, or skip it for normal, DON’T show me the ad! I played for 5 minutes, the game was interesting, but that ad whether or not I selected it killed it, deleted.
Add sound!!!
Ok so I downloaded this game as a joke. It’s stupid but addicting. I finally made it to 100 want to see how old he gets. Does he die? Does it turn into a casket? The app would be funnier with music or sound effects.
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