Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Todd Hamilton · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great, simple, addictive game. My whole family is playing. You’re on to something here. Some issues/problems: The exclamation banner (whoa, etc) can hide the topmost letters right when you need to see them. It should be moved or retired. Games should end because the player can’t come up with a word quickly enough, not because no words are possible with the available letters. I’ve had several games end where I have nothing but consonants piled up. It’s demoralizing when that happens. I also find the leaderboard a bit hard to understand. Again, great game.
It could be a good game but the letters fall mostly in one line. You can’t build momentum for a good story this way. you might get a pile of letters with no vowels and your final letter is hidden behind the banner. Gotta do better if you’re gonna compete!
I spent 20 minutes on the toilet playing and it was the best part of my day.
Looking for your next word game fix? Letterfall is a fast paced and challenging word game that will push your reflexes and vocabulary skills to the li...