Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First Phorm · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Beautifully made and easy to use
This is a really awesome app! You guys have obviously spent alot of time and effort designing and organizing this, very informative and helpful.
Love the app, love the atmosphere! Everyone that I’ve talked to is very helpful, respectful and takes the time to respond to questions. Glad I am able to be apart of the program and build relationships with this organization and help better peoples lives.
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