Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vista Auction LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really wish I could just downgrade back to how it was. This new interface had to have lost them money because it was so hard to navigate. I missed out on many bids not knowing if it took my bid or not. Also, every time I get on the app, its a new update, and it wont let you go around it. I used to be on Vista everyday all throughout the day, but now i only pop in every now and then. Good for my pockets, but bad for your business im sure. The only thing that is an upgrade ot the speed on that god-awful watchlist button that would take 40 days and 40 nights of clicking to actually work.
At first look the new layout looked ok. But then I realized that it did not function well. First bids on the list do not show Live and there’s no way to refresh. I mean it’s an endless scroll. An item I bid on $14 but on the list view it was still showing $3. By the time it updates the time ended. Secondly, none of the Account info can be updated even though it’s there. You cannot update/add credit cards, addresses or anything. It just takes you to the home page. Then I went to pay my invoice and you can’t do that either. Basically the app is all but useless. I emailed support and they said you have to go to the website and it doesn’t even work right because they changed it too. So mobile doesn’t work oh and you cannot schedule a pickup on either. They made the mobile version and app completely useless. What’s the point?!? Get it fixed! You are going to lose lots of $$$. Everything worked fine and was very effective before. An auction site without a good auction platform will not last.
The new update feels like a downgrade. Visually not as appealing with the interface feeling out of balance; the countdown clock is harder to see with the font being thinner light gray and no longer bold, expanding the bid button making it larger and changing the color to red just takes up more space and visually more intense, you used to be able to see 4 items on the screen but now you can only see 3 because the collapsable sort filter is now present at the top banner and you added a bottom menu banner also taking up more space, the items are boxed in making it feel clunky, there is no longer a visible MSRP without clicking on the item which plays a big roll when bidding on items as a reseller and in my opinion with the amount of items you sell per day this upgrade will cost bids and affect your bottom line. Will have to use the desktop more often.
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