Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗KnowBe4 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While I really like their service, this app is terrible. Over 90% of the time, when I try to take training, the video won’t play, or it opens in a new safari window and completing the test doesn’t complete the course. I’ve reported things multiple times both to the developer, to my IT team, and to my HR team. No solution is in sight and I keep being told I have to take the course on my laptop. Why even offer an app if you can’t make it work.
This app only offers the convenience of home use. That is the only good thing I can say. What’s bad? Being timed out 24 minutes into a 25 minute video then having to rewatch the entire 25 minute video again. The same goes for any quizzes that are interrupted. You have to start all over again instead of resuming where you left off. The screen is incredibly small with no way to zoom in or enlarge the screen to press a true or false button with a normal-sized finger resulting in tapping screen 20-30 times before it acknowledges your response. Whoever was paid to make this abomination of an app should return the money they were paid and change careers because it’s painfully obvious you have zero idea on how to make a legitimately functioning app.
This app is awesome! I love having the ability to complete my training away from my work computer. So much more convenient! If your company uses KnowBe4, then downloading this will make your life much easier 👏
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