Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Practising Law Institute · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Many improvements recently - works well.
Great idea to have an app, but the search function is hard to use and doesn’t seem to filter results well, and it seems to be impossible to access live webcasts from directly within the app. I sign in a few minutes before a live cast and instead of getting a “watch now” button or anything similar, I get a button telling me “register” or “update registration” which is not necessary as I’ve been registered for weeks. I’ve hunted through menus and been several minutes late to a couple live programs because there seems to be no way to start the live cast from in the app. I literally have to log into and open the PLI website in Safari on my iPhone, start the live cast there, and then it opens in the app, which defeats half the purpose of having an app. Also had one experience where the app repeatedly dropped connection/ stalled the livestream so I had to watch it on my phone in Safari browser which ran fine. Busy attorneys don’t have time to be going through all this hassle just to connect to a live cast.
Studying for the patent bar. Used to be able to do study questions from my phone. Now patware is completely unusable. Hoping for a bug fix because I liked studying in downtime. Videos work. Update — safari was the issue. Not PLI. Ad-blocker prevented usability.
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