Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗salesforce.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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I love using the Trailhead GO app for completing modules on my iPhone and iPad, but I wish it had an offline mode and here’s my user story: As a Trailhead learner planning a trip by airplane, I want to download modules while still on Wifi before getting on an airplane, and then when in the air I could study the downloaded module, and then when back on the ground and on wifi I could take the quiz. Also, I would like an easier way to find the module I was last reading (just like how web browsers have a history). And I would like an easier way to organize my next-up modules. Finally, as a 4x certified user, I would like a clearer listing of the modules I need to complete to maintain my certs.
Have been working on Salesforce Trailhead for 2.5 years. It is so much more than learning Salesforce and has been highly beneficial to me. Best advice, start with the cert you want to attain and dig in on that trail head. Along the way, there will be other suggested badges and you can customize your own trails to learn about various topics. Give yourself some time to search out badges that are unrelated to the trails you are on. There are badges for topics such as leadership, sustainability, project management, etc. I have developed several next step trails so that I can continue my educational aspirations. Have fun and I’ll see you on the trails!!!
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