Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There seem to be an awful lot of complaints on here about the app not taking people's VINs, but it took the VIN for my (not extremely common) car just fine. I wonder if it would help others to do what I did, which was to pull the car up first by year, make and model and then put the VIN in the box that appears below the car for that purpose. Anyway, so far so good. And I don't think I'm terribly concerned about the app having to run in the background because anytime I go to quit all the apps on my phone I find I have about 50 of them running in the background already, some that I haven't used in a month or more, so adding one more to that list doesn't seem a big deal to me.
What a joke. Makes me think they are collecting some other sort of data. Shouldn’t be that difficult to send a notification without the app needing to be running in background. Many other apps do it just fine. Edit: developer responded stating this was for security purposes, and thus I’ve bumped up my stats as I value security. This makes sense to me as all the personal information can be kept on the client-side (iPhone). It would be cool I think to have a server-side system that can check once a day for any users that subscribe to such system. For privacy considerations, I’m sure an randomly generated unique id for each app user and hashed values may offer some protection.
Update: There’s more at stake when having to keep an app operating in the background than how often it communicates with home. And the excuse the developer gives for requiring keeping the app open doesn’t hold water. Also, the VIN entry fail is persistent and calling them as instructed by the error popup was a waste of time bc I had to leave a message and no-one returned my call. Original: I’m also not interested in an app that requires that it constantly be open and running in the background for it to work. By the way, it doesn’t work then either. A waste of time for the user and an example of what gives government agencies an image of ineptitude.
SaferCar is your connection to automotive safety recall information directly from the official source—the National Highway Traffic Safety Administrati...