Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pipeline and Hazardous Materials Safety Administration · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app functions better than most paid versions that are available.
5 stars cause it’s super convent and handy! Only suggestion is making the wind direction option easier to maneuver.. could be a bit confusing to use :)
This is a great app. So much better than the book. I suggest when in the orange section have the “protective distance” icon at the bottom green instead of grayed out and/or have the green highlighted area in the evacuation section a link to the protective distances. Great app
PHMSA’s Emergency Response Guidebook (ERG) is the go-to resource for first responders during the initial phase of a dangerous goods or hazardous mater...