Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kiplin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A fitness app that only focuses on steps and outdoor cycling is not inclusive. Healthy exercise habits take many forms and only rewarding steps is a lazy way to promote “health”. There are many activities that ALL people can do- swimming, indoor cycling, weight lifting which all all captured by a watch or phone and should count to a persons health journey. This app has a very long way to go before it could really have the chance to make a long term positive impact on people. Taking people’s energy and bringing it together in a fun competitive way is a good idea- this app doesn’t do that people steps and outdoor cycle aren’t the only way for people to exercise.
Terrible app, you can’t change your team once created. I was alone on my team, so I basically didn’t participate to the game
Physical activity has many benefits for your physical and mental health: Kiplin helps you reach your daily goals and change your habits in the long te...