Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great to have david give me the latest weather. Always rely on his expertise
This used to be a useful app. Lately the little bald meteorologist found it necessary to comment on every aspect of life. GO HOME. You may not have a family, but go have a life! We do not need your sad reviews of the weather. And, you don’t control it, sorry. Let me keep this app. Stop it!
Everything is a bit small. One thing that will always be a no go with me is if it comes with advertising. As soon as I see any type of advertisement I immediately delete it. Is there anyway (even if it costs money) to get the app with no advertising?
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