Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WBOC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
But now there are advertisements in the middle of the screen which detracts from the site. Also used to be able to get ten days of weather and now only 7. This makes planning for events more difficult.
I do like this app. It is very accurate and the graphics are great. I really don’t like the advertisements right in the middle of the page. It would be nice if you moved them to the top or bottom . Putting them in the middle doesn’t make me want to use the advertiser. In fact it has the opposite effect. I am looking at other weather apps to use because it’s so annoying. I understand the need to advertise but this in your face approach do nothing to help your advertisers.
The fact that I have five hours FUTURE radar is great. Easy to navigate. Only wish I could get standard so instead of satellite view
The CoastTV Weather App includes: • Access to station content specifically for our mobile users • 250 meter radar, the highest resolution available...