Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LIN Television Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use this app often but I am always getting alerts for lighting within my current location when the sky’s are clear for 100 miles. It’s just been this year. I’ve tried to check my settings but it’s annoying to always have to wonder if a storm is popping up and there is absolutely nothing.
Most of the reviews on here are from 1 or 2 years ago, so I thought I’d give an updated review. The graphics are great: whether that describes the background photos, the interface of the 24- hour/ 7- day forecast, or the interactive radar. In particular, I like how one can select multiple different cities/ towns in the radar and then scroll through them in the 24- hour forecast section if they want to keep a watch over multiple areas. However, one thing that should be fixed is the format of the advisories/ warnings of the National Weather Service- they should be made a little neater. This app has had a lot of well needed updates over the past year.
Pop up ads are annoying - weather forecasts are constantly changing (sometimes several times within the same day) and very rarely match their TV forecast for the same area and are typically not very accurate. Radar doesn't work a good portion of the time. Definitely not the "awesome" weather app that KELO weather people would like you to think it is. Just a heads up KELO weather team - changing your forecast to match what the weather is actually doing outside once the day comes isn’t actually forecasting anything. 0% chance of rain on both App and TV - 1-3 days out and then the day comes and low and behold it’s raining so magically the app forecast changes to 60% that morning.
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