Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kennedy Athletic Club of Atascadero of California L.P. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
UX/UI design needs to be updated badly. Terrible app, why suggest new and existing members to get this app when you can’t make any reservations, see classes, or anything. Use MINDBODY or something that knows what they are doing. Will not be a member if I can’t even schedule classes or anything.
App works great.
This new app is horrible. The UI is clunky and I am unable to make reservations for my morning swims through it even though that is the only way I can. Someone doesn’t always answer the phone at 5am when I need to make the reservation for my morning swim. The old app was a million times better. Hoping Kennedy drops this poor excuse for an app and goes back to the old one.
Welcome to the Kennedy Club Fitness App. Sign up for classes, courts, swim lanes or conveniently pay your account balances, check your visit history a...