Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Kempton Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
when will you fix your app? its been giving the error no internet for a couple months now. I cannot properly manage my health plan and shouldn’t have to use the website.
I am trying to get connected to the app for my kids’ insurance and the app keeps giving me an error “No Internet Connection”. How can this be???
It used to work then all of sudden nothing, just locks and never opens. I’ve deleted it off my phone several times then redownload it and same thing for the last 3 days. The kppfree app works but I can’t get the information I need from it.
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