Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CM OFFICE · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
“Jansunwai app is completely filled with corruption and negligence. Complaints are marked as ‘resolved’ without even consulting the complainant. Many times, fake signatures are used in the complainant’s name to close the case. The app is just a formality with no real action being taken. It has become a tool to suppress the voice of the public. The government must take strict action on this immediately.”
App UI is really bad, drop down options doesn’t appear correctly. App shows some options in hindi and some in English, even after choosing a preferred language. It is really difficult to use it
I used it to raise complaint against Greater Noida Industrial Development Authority. Got reply very fast as pdf copy and hard copy at mailing address with feedback calls. Much faster than RTI.
Uttar Pradesh Government has launched the mobile App for registering citizen's grievances/suggestions. The Mobile App is linked to the Jansunwai(IGRS)...