Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Andrew Slavetskas · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app keeps crashing, won’t let you add a medication. I WANT A REFUND.
This app crashes I want my money back I have never seen such a wast of time posting the app to Facebook instagram and twitter till I get my money back and posting it to 6abc News
Don’t waste the $2.00. Crashes after the first medication when you hit ADD Medication the form is already populated with the last Med’s info and will not let you continue. I liked the idea of a simple way to track my meds BUT, THIS IS NOT IT.
Keep your medication list up-to-date easily with iTake. No more carrying disintegrating scraps of paper in your wallet, trying to scribble new medica...