Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Andrey Chernyshov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is trash you can’t even move your character
If crackheadbill likes Hellrider, that’s all the endorsement I need.
This game is awesome and very addicting but the ads are just too much. You have to wait five seconds to click on a barely visible 'skip video' button and then have to press a tiny x that you'll usually miss and will send you straight to the App Store. It's really too much... I honestly wouldn't mind a banner or something in game. The game is fairly difficult, so you're going to find yourself dying frequently, especially early on, and and ad plays after nearly every other death. Also the game would also be a little more entertaining with some kind of reward system. Perhaps all the points you earn could be spent on different characters, with different attributes or something. Also some diversity with the bosses wouldn't hurt either. All in all, the game is fun, but the ads seem counterintuitive and make you want to quit the game instead of continuing to play.
The skeletons decided that they can leave the underground world. But it won't happen! Brave and uncompromising Hellrider will teach the fugitives! Thr...