Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NeuroMetrix, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have suffered severe lumbar back pain for well over 20 years. Three back surgeries, numerous steroid injections, physical therapy, ablation and countless OTC medications all with little relief. Pain clinics prescribed narcotics (Percocet, fentanyl patches, and currently morphine). Physicians reluctantly prescribing narcotics out of fear to losing their license. Death was a thought. Then I was introduced to Quell and my world changed. My daily morphine intake has been reduced significantly and I am able to do things again. Thank God for this device.
I’ve had my Quell for three full weeks now and I’m impressed. Before Quell, I had chronic sciatic and IT Band pain. Add to that I was taking prescription meds and OTC’s just trying to get through the day and night. Since purchasing, my pain levels have gone from 7-10 levels to 0-1 and without the need for ANY medicine! My app works great, as well. If I have one complaint, it is the electrodes. Not sure what needs to be done to improve them, but I’m struggling to get 14 days worth of use from each band.
The app is beautiful but the functionality and practical application is flawed in the following ways: 1.) the sleep tracking is an unoptimized ‘tech-alpha’ at best and needs to work seamlessly with a set-and-go functionality; as it stands the sleep tracker does not work well 2.) there needs to be an emergency override in the app 3.) performing tasks, I.e. rating pain or adjusting actual sleep hours should be allowable regardless of which section in app you’re at; and added features of manually adjusting/recording - also, “rate pain now” - tracking daily is one thing, tracking dynamic patterns is something else entirely and needs to be incorporated 4.) needs polished. This is 2018 and the app feels and functions like a tech alpha product
Reclaim your life from chronic pain with Quell® Wearable Pain Relief Technology™. Quell is a revolutionary 100% drug free system that uses patented ne...