Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Progress, OOO · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really enjoy playing
It’s one of the top match 3 games around!! Gives players a chance to move up levels without taking all of your lives!!!! Would absolutely recommend Mermaid to anyone from coast to coast and north to south. A game for most all age groups that are old enough to match 3 or more colors!!!!
I am very disappointed
The ocean holds many secrets and mysteries. Mermaid is the princess and the greatest treasure of the ocean. She has always liked to collect seashells,...