Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MONTIBUS LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the user interface, and since I was looking for an app to keep me walking daily with a little dopamine boost each day for completing my workout, this definitely did a good job hitting that need. I like the ability to add a selfie to each workout, and the ability to pause and lock a workout while walking. My biggest “not quite there” remarks …. 1) I can’t swipe between workout sessions without it restarting. I have adhd, and I like to see how much more I have left in a workout, but when I swipe through the steps it makes me restart the workout. 2) I wish there were a “treadmill” function. It’s disheartening to see “0.1 miles walked” after a 30 minute session since I walked on the treadmill 3) I accidentally “completed” day 1 workout and there wasn’t a way to delete that workout and restart day 1. So, I did day 2, but it said I was off track and doing the wrong workout. Either the delete needs to be added or more intuitive. For someone who needs the oomph of a daily checkmark to complete my steps, I really like this app compared to others I’ve tried … it’s ALMOST there! Also, to note, I only care about the walking plan (not the diet plan or anything).
I selected this app’s link in Facebook to learn more about it. I went through a questionnaire which asked me for my height, weight, etc. It repeatedly said that I would receive a personalized plan based on my answers. When asked how much time per day I wanted to walk, I selected the answer that was something like 5-10 minutes. Before I could receive my personalized plan, I had to pay. I even went with the upsell of the premium plan, which was to include two guidebooks. Although I had indicated 5-10 minutes a day for the length of my walks, the plan showed over 30 minutes a day! The end of the questionnaire said I would receive my plan by email. I never received it. I was only able to see it in the app. I also never received the guidebooks. Update: I’ve updated my rating from 1 star to 3, because their customer service responded to my complaint quickly and refunded my money.
I purchased and downloaded the app after taking a quiz which “calculated” the best program for me, a 62 year old not very active and had 30 minutes to spend exercising each day. The promise that I could lose weight just by walking—running is not an option right now—was enticing and I made the purchase. So far, and I’ve done two weeks, no workout has been under 45 minutes. Also, today’s workout prompted me to run for 5 minutes. So this program is a big fail in the personalization promise1-I suspect that all the programs are the same. The actual program that takes you through a workout—I could find a program online that would tell me to warm up for 5 minutes, walk for 10, walk briskly for 5, walk for 10, run for 5, walk for 10 and then cool down for 5 and I could time myself or set up an ai with Siri to prompt me. The program calculates distance based on the run time of the program. Has nothing to do with your performance. The meal plan is not helpful! You can get better tracking free from My Fitness Pal! The marketing is really effective and compelling so I congratulate them on that— their revenue model must rely on the initial payout and then people forgetting to cancel their subscriptions. I’m sorry but this is nothing I should have paid for and I’m sorry I didn’t figure out a way to know that before the purchase. (Except reading reviews, which I’m skeptical about)
#1 Walking app to lose weight. Now your walking will make you lose weight. Reach top results in less time by combining walking and speed-up technique....
| Name | Price | Type |
|---|---|---|
| Premium Membership (Monthly) | $8.99 | Monthly |
| Premium Membership (Monthly) | $9.99 | Monthly |
| Premium membership (1 month) | $9.99 | Monthly |
| Premium membership (1 month) | $9.99 | Monthly |
| 1 Month Premium Membership | $9.99 | Monthly |
| Premium Membership (Annual) | $39.99 | Yearly |
| Premium membership (12 month) | $39.99 | Yearly |
| Premium Membership (6 Month) | $41.99 | Semi-Annual |
| Premium membership (12 month) | $49.99 | Yearly |
| Premium Membership (Annual) | $69.99 | Yearly |