Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The recent update is terrible. The radar used to allow you to see the past and future prediction simultaneously. Now you’re stuck lookin at either the past or the future. As a separate option they’ve added a 24 hour future option which not only disagrees with the other normal future option, but also is always extremely inaccurate. The warnings and alerts are also now a separate tab that you can’t see on top of the radar anymore. Whoever thought this new design was a good idea really messed up.
One thing I have noticed is that when I look in the hourly forecast, daily forecast, and the live news weather report, they do not match up at all. It is great to get a rough idea of how the weather will be tomorrow, but it would be nice to have them actually synchronized.
The Fox 5 team of weather forecasters is second to none. They are accurate, informative and always add a touch of humor.
The Las Vegas Weather Radar - FOX5 Team is proud to announce a full featured weather app for the iPhone and iPad. Features * Access to station...