Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of South San Francisco · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use the App quite a bit. When walking around my neighborhood unfortunately I see illegal dumping. I open the app select. new request take a picture which gives a general GPS in comments I try to provide a more exact address and include some kind of landmark in the picture. Street department is dispatched and picks it up. SSF street department thank you.
I thought I would stop by and check the new library today and also have a look at the rest of the facility. However there seemed to be nowhere to park in the lot or on the street. Hopefully the city can get a refund from the developer or planner for having such non-foresight! Or perhaps I just didn’t look far enough! Someone who might check out books probably doesn’t want to walk too far carrying them. Perhaps I’m ranting but I feel better now. Don Mays Resident
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Engage SSF lets you contact the City using your smart phone or tablet. You can send us a question, post a complaint about something we are not doing r...