Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗simplehuman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has little value, aside from a few narrow uses, like ordering more trash bags. Years ago, I ordered from Simplehuman from a different email address. Ever since, I’ve used another email address. All of my warranties are registered under the second address. It’s the only address I’ve logged in with or made any purchases with in over a year. But when I login to the app, it requires a phone number. It associates my number with the old email address. I can’t login under my current account. Such a bizarre way to login. You can’t manage your account in the app, so there’s no way to fix it. I just deleted the app. Website works fine. The app adds no value.
I’m a fan of the brand, and the app is beautifully designed and seems to have phenomenal integration with Apple and Apple Pay, however, there are problems. My main issue with this app is that you can’t add items to a shopping cart, because one doesn’t exist. If I wanted to buy multiple items at once, I would not be able to, I’d have to make several purchases. The app also doesn’t synch up with the site, which would be helpful if I started a shopping cart with several items on the site and later decided to come back to that order on my phone, but again: the app has no shopping cart. Another issue: my discounts/coupons do not seem to appear on the app; I currently have two and when I try to check out I have no option for that, nor are they automatically applied to my purchase. At this point I gave up and went back to the site, because this app is nothing but a really pretty mobile catalog.
The app was very intuitive with nice and simple designs. It was very easy to buy products with Apple Pay or credit card and after logging in I could see my past orders. There are some inconsistencies with the interface where sometimes I can slide to go back and sometimes I am forced to press the button in the upper left, I wish both options would be available. Overall, I like the simplicity and it functions well enough for me for its intended purpose. I have a discount that is applied online for me automatically but it is not applied in the app. Also, when I scroll through the longer pages under “more” such as the Terms and Conditions, the bottom navigation bar disappears and I have to refresh the app to see it again.
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