Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗North Hill Apps · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app does nothing. The paint won’t play.
I have updated app, but still can’t get piano to play.
Perfect app, as my child is early stages of learning to read and play piano. The music should scroll though when playing along. Otherwise love that they have only 1 song per day to focus on!
Learn to play along and sing with these festive Christmas songs. What better way to get into the Christmas spirit than with the Piano Advent Calendar!...