Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Blue Urchin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They deleted all the information that my son did for nine hours. We were at a different beach. I didn’t see where you could change the name. I thought it automatically picked up on where you were. So they deleted his work that he did. I have nothing to show for him and his volunteer work for those nine hours for him to get his black belt.
MyCoastNJ could use additional categories. Some possibles: Photographs can be focused on dunes, fences, roadways, etc left vulnerable by flooding. Or reverse flow flooding through storm drains. Or overwhelmed culverts with water topping a roadway. Or seawalls, jetties, sandbars, other structures. Or vulnerable residential or commercial buildings. I've noticed that other states have different selections. There should be a key explaining the dot colors on the MyCoast map. The map should have the option to open full screen. I still think you should reconsider the title and purpose of Places I Love. It should target areas that flood but aren't flooded at the time. Extreme low tides provide useful images of the seafloor, for example. Damaged dune fence or sand on a roadway from a recent tidal surge is an aftermath photo, not a flooding shot. It might prompt more activity. I use the app regularly and find it easy to use. I certainly see its potential.
This app saved my family. Love it
MyCoast allows anybody to quickly submit photos of coastal events, such as storm damage or king tides, to state agencies. Use our app to snap a photo,...