Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hohonu, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a waterman, many of my daily choices around activities rely on an accurate tidal readings. It’s great to be able to use an app that I can actually trust uses hyper accurate location specific data to inform its tide forecasts. I’ve been often underwhelmed by the many tide apps that pull from the limited geographical readings compiled by NOAA.
I’ve long used tide apps or a quick google search to look up predictions for subordinate stations. And if a strong nor’easter came through on a high tide and I wanted to view the observed data from a real tide station, I’d have to go to NOAA Tides and Currents. I LOVE that now there’s an app that includes both that I can easily scroll around on a map to compare different stations to each other. Really nailed what I’ve been trying to find for a long time
if you are out on the water or affected by weather, this is the app for you. Data accuracy matters when trying to plan your day, especially when getting it wrong means you’re missing your set or run aground. very few apps can reach this level of sophistication, because very few apps own the hardware that is measuring the data.
TideCast by Hohonu is the only app that provides live water level data from Hohonu’s own proprietary tide sensors, in addition to tidal predictions an...