Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nival · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Now don’t get me wrong, I have nothing against FAIR monetization, and am willing to spend, but $240 a year is an absurd amount to pay to get the most out of a mobile game. 1. The “premium” pass is $20 a month, which is absurdly high for a mobile game. 2. If you don’t have premium, then you must play the game at half-speed (relatively) and… 3. You also get half the rewards. So not only are you playing a slower game, you are also getting less for your achievements. Why both? Why double dip like this? Why not pick one or the other? It just makes no sense to punish non-subscribers so severely… …especially since the game still has micro transactions that your “free” players can still spend money on. But why spend money when they don’t get to fully utilize their purchase without a $240 annual subscription? It just stings because, despite the bloated, gacha nature of the game, it is one of the best tower defense games on mobile, certainly one of the only with complex mazing strategies. I have 36/39 achievements earned so its obviously fun, I just cannot see myself playing this long term, or even spending any money on it whatsoever, if I cannot get the full satisfaction and enjoyment out of my purchases without a $240 annual subscription.
Loved this game for a long time. However this latest release has a bug when viewing your ratings after the battle ends. It freezes, everything on the screen freezes and causes you to force quit the app. Issue #2 is with the new update to the rewards where you get more after a battle.... it now slows things down. If we’ve earned all cards in the chests — why do we have to then tap 5x to reveal each card over & over again? Please change the speed of the chest / reward delivery. It’s too many clicks (especially if we’ve earned everything). If there is a price for each reveal, then include an option to reveal/purchase all at once. This goes for the events too, overall chests need to be sped up and less taps.
The card drops are truly a joke (that's on you) and only cash or watching videos for months will get you the good stuff. The card rewards are extremely unbalanced. I just won the same battle in Hard mode 8 times and got the worst card possible every single time. This has happened to me in dozens of battles, usually if there's a chance of getting high value cards (like Runes) versus mediocre ones. They'll throw everything and the kitchen sink at you from the start in those games and then give you peanuts. Real buzzkill. The game is ultimately just quantity over quality. Many of the towers and spells are worthless. Especially some of the Legendary ones. Their only real function is to get you to watch videos to collect shards thereby generating more income for the money hungry Devs. These guys are really giving Russians a bad name! The bottom line is to be prepared for months of playing and watching videos or pay up $50-$100 to progress. And, it looks like they've grabbed what they could and abandoned the game because they're not supporting it anymore. Hell of a way to build a brand. I will never play anything put out by these guys again. Yes, Developers deserve to make money but, their greed has ruined what could have been a great game.
Defenders 2: Tower Defense CCG is the second part of one of the best collectible card/TD games made for mobile platforms. Numerous challenging battles...
| Name | Price | Type |
|---|---|---|
| Keys Offer | $0.99 | One-time |
| 40 Stars | $0.99 | One-time |
| 85 Stars | $1.99 | One-time |
| 230 Stars | $4.99 | One-time |
| 500 Stars | $9.99 | One-time |
| 1050 Stars | $19.99 | One-time |
| Super Pack | $19.99 | One-time |
| 1350 Stars | $24.99 | One-time |
| 2250 Stars | $39.99 | One-time |
| Upgrade Pack | $59.99 | One-time |