Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Helsingin seudun liikenne · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After my friends 3 day pass was deleted after trying to buy a BC zone single ticket I screenshot my ticket, sent myself receipts, and then tried to create an account in hopes that my 3 day pass won’t disappear like my friends did. My USA number never received a phone verification number so now I can’t buy any additional tickets. While my friend was at a HSL service desk trying to fix the deleted 3 day pass issue I asked how am I supposed to buy tickets now. The service agent said to not touch anything such as logging out (which I can’t even do since it is greyed out) or attempt to delete the account or try to sign in. He said to not touch anything so I guess I will just pray that my remaining 2 days don’t disappear and will have to buy single tickets on board. Otherwise the app is great but the devs and QA and product team have a lot of work to do here to make this 5 stars.
US phone numbers can’t be verified but the company sent me the follow work around instructions (which I didn’t test as I had already purchased a paper ticket). “delete the HSL app and reinstall it; After the initial questions the app asks you, head to the "Tickets" section in the app and try to purchase a single ticket. This will prompt a registration attempt. When you fill in your contact details, please leave the lowest "Password (optional)” fields empty, thus skipping the HSL Account registration part. You are then able to use the HSL app for single tickets and 1-13 days tourist tickets without HSL Account registration.”
Let me help you- I’ve been to Finland already but they didn’t have this app previously. Now they do, and it won’t validate US numbers only numbers in the EU. So do this if you have E-Sim service on your phone. Purchase 2 E-Sims from Airalo, the Finland one and the basic one called ‘discover’. The discover E-sim covers all of EU SMS only no internet but it gives you a phone number from a random EU country that will work to verify your account. Add your CC and buy a one day ticket everyday for all Zones if you will be travelling around. To use the app- for the bus if you get on in the front, and just show the driver your ticket through the app without saying anything. You can buy a ticket for others too, in that case just scroll. Everything else- just get on and sit and show the ticket if the ticket inspector comes around. Remember- if you’re alone at a stop or no one else seems to be getting on, you need to hold your arm out for them to stop or else they will not. Also only use google maps! Do not use the app for route help!
Buses, trains, the Metro, trams and ferry – all in one app. The HSL app allows you to buy public transport tickets for the Helsinki region, find the...