Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zero to Three · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Looks like they just added new articles about coping with COVID 19 to the app. It works great, lots of good info!
This app has SO MUCH helpful information for families with young children. Such a great resource for busy military families. Love sharing this with others!
The app doesn’t work. Wrote to the creators seeking guidance and got ignored.
Are you a military or veteran parent of a young child? This app is filled with information about your child’s development, ideas for playing with your...