Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Program Executive Office for Enterprise Information Systems, Sea Warrior Program · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First of all, this needs to be updated with current policy, and those updates need to be front and center. This is good to have at your fingertips, in theory, but it is frustratingly difficult to navigate. I can know a particular regulation exists and spend hours sifting through this app trying to find it. Could be extremely useful but really the design needs an overhaul.
It has some good info, but it hasn’t been updated recently either. PFA instruction is out of date. Also if you try to leave any feed back through the app itself it give you an error message. So there’s no way to contact them to get it fixed. It would be helpful if that link actually worked.
This app would be a great resource if it would actually load and open. You can’t get past the initial disclaimer page before you’re given a “something went wrong” notification, and the app automatically closing.
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