Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kearny Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The worse if not one of the worse bank apps around. Hard to decipher what transaction went through and what monies are available. For months, after hours, the balance would literally be negative on every single transaction. The first time it happened it was a panic that you had finally been hacked. Then it would correct itself in the morning. Can't sleep because you think you've been robbed. Guess it was scary for a large number of customers. Now for a number of weeks, it gives you a warning that during overnight updates some transactions may not appear. No kidding. This warning appears every time you open the app. You think they would pay for better devs to fix the matter behind the scenes without the need for this frontal daily warning. Nevermind that it's pretty awful to navigate. Forget it if you're older and/or not tech savvy. Again pay extra for better devs. Spend the money so it doesn't look like your cousin helped you set it up.
User friendly. Easy to navigate, create your own cost categories. Even be able to see outside bank account within the app. This is a great, convenient app.
Let me level-set. I view apps as programs designed to provide access to otherwise unavailable processes. Additionally, an app should be easy to use and I intuitive I am a little disappointed with this app. Not because it does not provide access but because it is not intuitive or innovative. It’s basic and cumbersome. Don’t get me wrong, it works, but it’s unsatisfying for deeper banking needs. Here’s a short list of things I think could be better: 1. Remove the adds for the app features. This is the app that has adds about itself. If you want to highlight the features, do it in the App Store or in a document, not mandatory adds that impede my personal banking information 2. Give users access to their routing and account numbers in the app. I can’t tell you how many times I used a banking app to to that, and to not have it here is disappointing 3. Either enable Face ID for all security or remove the additional security required to see info within the app. How many times do we need to log in? 1 and done. 4.Customizeabke quick links This app just seems like a forgotten child in an ever-evolving world. I think there is a lot that could be done to help users have a better overall experience and I hope to see design or technical changes in the future. But again, this app is basic and works. So, 3 stars from me just because it works like a car that with a broken gas gauge and broken speedometer, there’s room for improvement.
Kearny Bank’s Mobile Banking App Managing your personal and business finances 24x7 is safe, fast, and easy with Kearny Bank’s Mobile Banking App. Wit...