Lansing BWL Outage Center

Lansing Board of Water & Light · iOS

Lansing BWL Outage Center

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Lansing BWL Outage Center screenshot 1Lansing BWL Outage Center screenshot 2Lansing BWL Outage Center screenshot 3Lansing BWL Outage Center screenshot 4Lansing BWL Outage Center screenshot 5Lansing BWL Outage Center screenshot 6Lansing BWL Outage Center screenshot 7Lansing BWL Outage Center screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Lansing BWL Outage Center Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
1.0 ★(1)

Rating Distribution

1.0
★☆☆☆☆
1 reviews
5
100%
4
0%
3
0%
2
0%
1
0%

Top Countries

🇺🇸 US
Reviews (3)▼
★☆☆☆☆Cj_ferndale10/16/2016
Don't bother

Been nearly an hour since power out and no outages showing up on map. As soon as power went out I downloaded this piece of crap and reported my outage. I think they are putting these tools out there so it looks like they are on top of things during power outages. I had to wait for my local news station to post info about power outage to know for sure wasn't just me. LBWL has much work to do to improve their customer service! Guess I need to invest in a generator since I can't seem to count on them.

★☆☆☆☆JbLansing886/21/2016
Useless.

Thought this would have mobile bill pay or eservices as BWL calls it but no.. Get with the times. Every other utilities company, bank, credit card company etc has an app for bill pay. This app is useless.

★★★☆☆Matt491529/3/2015
Keep working on it

It's cool that I can look at a power outage map and see that BWL is aware of outages in my area. However, it is COMPLETELY INSANE from an information security perspective that customers are asked to use the last 4 digits of their SSNs to login to the application to use other features of the mobile app.

Version History (18)▼
3.0.710/21/2025
3.0.67/8/2025
3.0.58/13/2021
3.0.44/29/2021
3.0.32/8/2021
3.0.23/16/2019
3.0.13/12/2019
2.0.510/20/2018
2.0.39/11/2017
2.0.28/2/2017
Available In (1 Countries)▼
🇺🇸 United States
Supported Languages (1)▼
English
App Details▼

Report your power outage, check on the power status of your home and get a restoration estimate all from the new Lansing Board of Water & Light mobile...

iOS App ID
904949615
Content Rating
4+
Min OS
16.6
Size
25.8 MB
Publisher
Lansing Board of Water & Light
US