Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lansing Board of Water & Light · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Been nearly an hour since power out and no outages showing up on map. As soon as power went out I downloaded this piece of crap and reported my outage. I think they are putting these tools out there so it looks like they are on top of things during power outages. I had to wait for my local news station to post info about power outage to know for sure wasn't just me. LBWL has much work to do to improve their customer service! Guess I need to invest in a generator since I can't seem to count on them.
Thought this would have mobile bill pay or eservices as BWL calls it but no.. Get with the times. Every other utilities company, bank, credit card company etc has an app for bill pay. This app is useless.
It's cool that I can look at a power outage map and see that BWL is aware of outages in my area. However, it is COMPLETELY INSANE from an information security perspective that customers are asked to use the last 4 digits of their SSNs to login to the application to use other features of the mobile app.
Report your power outage, check on the power status of your home and get a restoration estimate all from the new Lansing Board of Water & Light mobile...